Now that you know about keyword research and choosing what kind of content to write about, let’s take it one step further. How do you make your content stand out and attract visitors to read it? Here are 6 ways you can optimize your content so people will want to read it.
6 Ways to Get Your Content Noticed
- Writing content related to your niche
- Has a captivating headline
- Content that is easy to understand /well written
- Formatted well with pictures
- Length of post – 500 -1,600 words
- Content that provides value to your visitors – Help them find a solution for their problems
1. Writing Content Related to Your Niche
The content you write about on your website should be focused and related to both your niche and the title of your blog post.
If you created a website about golf and wrote content about cooking, then you’ll just confuse your readers. That is an exaggerated example, but many people, including myself, go off topic once in a while.
So remember to not only write content related to your niche, but to also stay focused on the topic you’re writing about.
2. A Captivating Title
It’s very likely that the very first thing someone will see on your blog post is the title. In fact, many people decide to read the rest of your content or not based on the title alone. So be sure to write a title that grasps the reader’s attention.
Try to keep your titles around 6 words, but this is not a rule written in stone. The use of strong, powerful words can also be effective in titles.
Which title sounds more interesting? “10 ways to make money online” or “10 proven ways to make money online.”
Using words that make your content sound mysterious can also be effective. For example, titles like “The 5 Secrets of Successful Marketing” or “The Secret Fat Burning Exercise No One Knows About,” can entice someone to read through your content.
Just be sure to be HONEST. Don’t use a title that sounds great if you can’t back it up with solid and useful information for your visitors.
3. Content That Reads Easily
Have you ever read an instructional manual full of technical terms with no pictures? Or how about a manual filled with long and complicated instructions? Sure, the information they provide is there to help you out, but who actually reads those cover to cover?
The style that you write in can make a huge difference in brining visitors to your website. If you write long and complicated sentences, it will scare off many of your visitors. You should write in a very casual way, just as if you were talking to one of your friends in real life. Think of writing as a conversation with one of your friends.
Also, when you are trying to explain something that is difficult, try to simplify it and make it easy to understand. If you can break down complicated things in easy to follow steps, you can get a lot of traffic to your website.
A Few Words About Formatting Your Posts
As far as formatting goes, be sure to break your content into small, easy to read chunks. Instead of having one long paragraph, break it into 3 smaller paragraphs. Keep your paragraphs short and to the point.
This also adds some white space in your post. Having some white space makes your content easier to skim through (which most people do when reading blogs).
You can also make your content easy to read by using headlines to separate different ideas within your post. Also, be sure to use numbered or bulleted lists when you have a list of things you want to talk about.
Lastly, don’t forget to check your work. Be careful of spelling and grammatical errors!
4. Blog Post Length – How Much Should I Write?
You blog posts should be as brief as possible while still proving lots of information to your audience. As a general guideline, your blog posts should be around 500-1,600 words.
500 – 1,600 words?? I know, that is a big difference. If you can keep your blog posts around 500 words for general topics, that is probably the best for most websites.
If you write about content that has a lot of technical details, or products that you are marketing or reviewing, a post with 1,600 words or more should be okay. In those cases, you want to be thorough and give your visitors as much of the important details that you can.
5. A Picture Says A Thousand Words…
Adding images to your posts will make your content easier to read, which can be the deciding factor to whether someone leaves your page or not.
Have you ever been to a website full of text but no pictures or graphics at all? People don’t want to read the dictionary. Use images to bring life to your posts. You can also use images to help your readers understand your content easier.
There are websites that have lots of royalty-free images that you can use for you website. I used to use these free images., but now I get 99% of my images from Bigstock.com. It costs money, but it was money well spent in my opinion.
There are over 23 million high quality images, videos, and vectors on Bigstock. This saves me a lot of time searching for the right picture. The quality and variety of pictures is great too. The one deciding factor that made me choose Bigstock is the value. Out of all the big image companies out there, Bigstock is the cheapest while still providing outstanding images and service.
6. Providing Value to Your Visitors
This is actually the most important thing your content needs to bring traffic to your website. The very reason you have a website is to help people in some way. Your content should help solve a problem that your visitor is having.
This is not just limited to providing knowledge and facts to your audience. Maybe the value you provide to your visitors is through entertainment or by providing resources.
Many people have made money with a website by teaching others how to do something, or how to solve a specific problem. However, there are many successful blogs that just provide entertainment through videos or their interesting articles.
Ask yourself, “Does my website provide value to people who visit it?” “Am I providing the information or entertainment that they are looking for?” If your content does that, people will come back and you’ll build more and more traffic.
A Video Tutorial and Additional Training
Here is a useful video tutorial and training guide on Wealthy Affiliate. It provides more insight into how you should format your website content to engage your readers. Click on the video below to check out the training.
The No-Nonsense Guide Steps